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NOUV To Offer AI Software For More Responsible Gaming

Company pioneers gaming compliance implementation and processes

NOUV, a certified public accounts, auditing and information systems auditing company has been appointed exclusive reseller for Tomobox and its product SafeTrac in Malta. The solution is an Artificial Intelligence (AI) driven software platform for online gaming companies that understands players’ patterns as well as conversations, alerts operators on red flag violations and guides them towards more responsible gaming patterns.

Tomobox, founded by David Sachs and Baruch Har-Lev, is an Israeli start-up based in Tel Aviv and Malta which has been up and running for three years and is funded by VC investors such as Nielsen Ventures and The Founders Group.

“We met Tomobox at the recent SIGMA event last November and we immediately could see synergies between the two companies. What we liked most about this start-up company is its focus on the gaming domain and how it assists gaming operators that are keen to win, not only through technology but also through innovation,” explains Andrew Naudi, Technology Partner at NOUV.

Tomobox’s SafeTrac is an innovative software product, that seeks to make gaming safer and more fun. It is driven by Artificial Intelligence that helps compliance officers in gaming with real-time flagging of player compulsive or addictive behaviour. By red flagging these players, operators help their customers play safely without jeopardizing their futures,” added Andrew Naudi.

David Sachs, CEO and Co-Founder of Tomobox explained how the company consults many gaming operators and that its focus is to pioneer gaming compliance implimentation and processes.

“It’s evident that responsible gaming has a major impact on operator brand integrity. There is a tremendous gap between the know-how that consultants have, and the tools they might use in their audits. Given that recently, regulators have been stepping up efforts to make sure gaming operators comply and become responsible for players who might go astray, we are delighted to bring SafeTrac, the first AI driven solution, to our gaming partners who will now be able, with a modest investment, to connect to this AI driven engine and automatically alert and document compliance violations.”



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